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Which Content Marketing Platform is Best for Your Business?



content marketing platform

A good content marketing platform can help you make the most of your marketing efforts. There are many platforms to choose, including StoryChief. CoSchedule. Percolate. and HubSpot. Whatever platform is right for you, it will work for your business. Here are some of the benefits and drawbacks to each. Let's take a look at each option and see which one works best for you.

StoryChief

StoryChief is a great choice if you're in the process to implement a content marketing strategy. Your content-marketing campaigns will be simplified with the user-friendly interface. You can pick which platforms you wish to publish on, as well as automate the publishing of content and speed up your content review. You can also integrate social media campaigns directly into your content. With this tool, your content will be promoted across various channels instantly.

The software makes it simple for marketing agencies and businesses to manage effective content campaigns. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims StoryChief can improve customer engagement, sales and digital footprint. Its marketing calendar allows for a holistic view of content performance, and the platform enables marketers to manage all content life cycle aspects in one place.

CoSchedule

If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule’s calendar feature lets you schedule posts and monitor social channels. Drag-and-drop functionality allows you to easily move campaigns from one month to the next. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.

CoSchedule also lets you create social campaigns without blog posts. You can also use templates to quickly build a schedule if you don’t have the time or patience to create social media posts. You can also add just one social media post into a campaign and save it to your template. You can also use CoSchedule to promote past blog posts. The platform can be used to schedule social posts, send emails, and manage ads.

Percolate

Percolate is a content marketing platform that allows you to create, deliver and track content. It integrates with other tools and systems to provide visibility and marketing solutions. It recently received new funding. Find out more about the platform by reading on. You'll be glad that it was.

The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate allows marketers and other teams to collaborate. It features enterprise-grade approval systems and an image editor for editing text. Percolate allows you to track campaign success by providing customizable tag and topic analytics. Percolate also allows marketers to manage content and create editorial calendars across different channels and teams. Percolate can be used to manage social media accounts as well as track user interactions.

HubSpot

HubSpot is a content marketing platform that can help you attract customers. HubSpot provides value to users and helps companies build a relationship with leads. The platform also tracks user behavior and follows-ups on leads. It's a great way of achieving your business goals to have a content platform that can do everything. But you need to choose the right platform.

Perhaps you are new to the world of content marketing. HubSpot is an excellent tool to help you build a solid foundation for your content marketing program, capture more leads, and convert them into sales. There are some common mistakes you can make when using HubSpot. Here are 38 of the most common mistakes HubSpot clients make. Converting leads into opportunities is one of the most difficult tasks.

Scripted

The Scriptedcontent marketing platform offers a wide variety of writing services and collaboration tools. It also provides analytics to help you analyze and optimize the performance your content. The platform automates the creation of content with tools that allow for collaborative editing, author approval and writing tools. There is also a marketplace where freelance writers can be found. If you are ready for a writer to work for you, sign up today to start your project.

To use Scripted, a content strategy will be necessary. A content strategy will help you to achieve your business goals. This might be a complicated process. It is important to communicate your content ideas and goals with your team. Scripted, however, can make the process much easier thanks to its recommendations. The recommendation feature of Scripted uses artificial intelligence to optimize content prior to it being written.




FAQ

Does Content Marketing require an SEO specialist? Yes!

SEO experts are familiar with how search engines, such as Google, rank pages. They also know which keywords to target when optimizing your page.


How do I calculate my return on investment from a Content Marketing Strategy

Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.

A Content Marketing Strategy is used to generate leads and sell.

It provides valuable insights into the business. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.

Let me tell you how much you can make from your Content Marketing Strategy.

You can easily increase your overall revenue.


Why Content Marketing?

HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot of time spent with content!"


How much should I invest in content marketing?

That depends on how many leads you want to generate. Depending on your industry, the average cost per lead is between $5 and $10. We spent $20 per lead when we started our business. Today, we spend an average of $6-7 per lead.



Statistics

  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)



External Links

twitter.com


sproutsocial.com


hubspot.com


contentmarketinginstitute.com


blog.hubspot.com


slideshare.net




How To

How do you create a content-marketing strategy?

It is important to first understand the content that you wish to create for your clients. Once this is defined, it's time to start creating content. This could include creating an editorial calendar or planning where these pieces will come. Content should always have an end in mind. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.

Once you have determined the content you want and who you are targeting, you need to know who they are. What are their interests and what do they care about?

After identifying your target market, next comes finding ways to communicate with them. You can connect with people through social media, but there are other options available, including podcasts, videos, and webinars.

Once you have decided how you will communicate to your market, the next step in your content creation process is to identify what topics and types you want. This goes back to the purpose of writing the content. What problem does the content solve? Are they satisfied? Will it make their life easier?

Now that we know what type of content we write, it is time to determine what you want. Is it possible to share information related to your industry? On current events? What about specific products or services? This is your focus.

After you have answered these questions, it's now time to combine all the pieces into one complete package.

Every piece of content that you create must be useful. You don’t want to waste anybody’s time and energy. So make sure that you include quality in every aspect of your content.

Don't forget that a great content marketing strategy has many moving parts.




 

 



Which Content Marketing Platform is Best for Your Business?