A content marketing platform is a great way to maximize your marketing budget. There are many platforms you can choose from: StoryChief. CoSchedule. Percolate. HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some of the benefits and drawbacks to each. Let's explore these options to help you decide which option is right for you.
StoryChief
StoryChief is a great choice if you're in the process to implement a content marketing strategy. StoryChief's user-friendly interface makes it easier to implement content marketing strategies. You can select the platforms where you would like to publish your content. This interface will also allow you to automate your content publishing process. You can also include social media campaigns in your content. This eliminates the need to use separate tools. This tool allows you to instantly promote your content on various channels.
This software allows marketing agencies to easily run successful content campaigns and scale up their businesses. It integrates seamlessly with clients' CMS systems as well as social media channels to simplify collaboration and publishing. StoryChief claims StoryChief can improve customer engagement, sales and digital footprint. Its marketing calendar allows for a holistic view of content performance, and the platform enables marketers to manage all content life cycle aspects in one place.
CoSchedule
If you are looking to create content marketing platforms that help you manage your time, then you have found the right place. CoSchedule's Calendar feature allows you schedule posts, monitor social networks and much more. You can drag-and drop to move campaigns between dates. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule also lets you create social campaigns without blog posts. You don't need to spend time creating social posts. Instead, use templates to quickly put together a schedule. You can also add just one social media post into a campaign and save it to your template. CoSchedule is also a great tool to promote old blog posts. It can also be used to send emails and schedule social posts.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. Percolate integrates with many other systems and tools to offer visibility solutions. It has received new funding and recently added premium prospecting options. You can read on to learn about the platform. You will be glad that you did.
Its powerful content management software allows marketing teams to manage campaigns from one location. Percolate makes it easy for marketers to collaborate across departments, teams and has enterprise-grade approval chain and an editor for editing content. Percolate also offers customizable topic and tag analytics, which can help you measure the success of each campaign. Percolate also allows marketers to manage content and create editorial calendars across different channels and teams. Percolate allows you to manage social media accounts, track user interactions and more.
HubSpot
When it comes to attracting customers, a content marketing platform such as HubSpot can make it easy. HubSpot provides value to users and helps companies build a relationship with leads. HubSpot also tracks user behavior to follow up on them. It is possible to achieve all of your business goals by having a content marketing platform capable of doing everything for you. You must choose the right platform.
It's possible that you are new to content market. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. There are some mistakes you should avoid when using the platform. Here are 38 common mistakes made by businesses with HubSpot. Converting leads to opportunities is one of the biggest challenges.
Scripted
The Scripted Content Marketing Platform offers a variety of writing services, collaboration tools, as well as analytics that will help you optimize and measure the performance of your content. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. A marketplace for freelance writers is also available on the platform. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
To use Scripted, you will need to have a content strategy to start with. You will need to create a content plan that addresses your business's goals. This process can be challenging, so make sure to share your content ideas with your team. However, Scripted can make it a lot easier with its recommendations. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
How does Content Marketing work?
If someone visits your website, it's because they are looking for something particular. They will be happy if they find what you need. They will go to another place if they don’t find the answer. Content marketing helps you provide useful and valuable information that answers questions and solves problems. You can use this content across all platforms (social media, email, etc.) So people will always be able to access it.
Why should I do Content Marketing?
HubSpot says that the average person spends more than two hours a day on content consumption. This is a lot of content consumption!
Why are you looking for a content marketing strategy to succeed?
Content Marketing is more than creating great content. Instead, content marketing involves engaging people on an emotional level and helping them solve their problems. This requires a deep understanding of how people act online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
It will also help you increase your conversion rates, which can lead to higher profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy is more efficient than any other type marketing.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
What's the difference among content creation and marketing?
Content marketing is a way to ensure that every brand has the same message. They are consistently delivering valuable information that people want and need.
Content marketers know how to create the right content for each channel at different times.
They also know how to implement a successful strategy in promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the core skill set needed to be a successful content marketer.
What is the role of a content strategist?
Content strategists will help you understand the needs of search engines and what they are looking for. They help your site rank high in search engines by optimizing it for search engines. They also write content for social media websites like Facebook or Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
Two reasons to ignore Content Marketing Strategy are:
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You may think that social media posts or email marketing is enough to get people talking.
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If you've never tried email marketing, or posted on social networks, it's easy to assume this type of content is not feasible.
Both assumptions are false.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. But they don't suffice by themselves.
Your goals can't be achieved by an email campaign. Your email campaign should be part a larger strategy. Your goals will not be achieved by social media posts. They must be part of a comprehensive plan.
This is where the Content Marketing Strategy comes into play. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
However, a strategy is a key to success.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How can I get started with content-marketing?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. Through providing relevant information about products or services, you can help potential clients to get in touch with you.
Content marketing builds trust with visitors which results in higher sales conversions and profit.
Create a blog to get you started. Blogs allow you to publish new articles on a user-friendly platform.
This allows people to come back often to read what you have written. For example, you can make use of social media sites such as Facebook and Twitter to share relevant news and information with followers.
You can also create videos and add them to YouTube. These videos can educate viewers on topics related to your business.
You can also create infographics with tools such as Canva. Infographics are visual representations of data. Infographics are useful for explaining complicated concepts and making it easier for people to understand the information.
More readers will be attracted to your blog if they are more consistent and frequent.