Content repurposing can be defined as the act of reusing articles and other content in a new form. Infographics and blog posts are some examples of content repurposing. The benefits of repurposing content are immense, and the process is quick and easy. Here are some of the most common types of content that are ripe for repurposing:
Infographics
Infographics are an excellent way to repurpose existing content, such as blog posts. Infographics can be created to summarize an entire article (or section) of content. This makes them very useful for short blog posts and social media posts. You can create an infographic by simply organizing the key points of a blog posting by subject, and then grouping them by section heads. Highlight illustrations and fonts to make your infographic standout.
For repurposing infographics for other platforms, you can make single images and post them on Instagram. Instagram is visually driven, and lets users share multiple images in a slideshow format. Make sure you break up your infographic into several slides. For LinkedIn, you can post a sneak peek of your infographic and a link to the full infographic. You can also share your infographic via Twitter.
Email newsletters are another great place to reuse content. It is safer to share complete posts with subscribers than to link to them. So make sure you include all content in your newsletter. By pairing your blog posts with stunning images, you can use them as microblogs for social media. Piktochart allows you to create Instagram posts using pre-made templates. These social channels will allow you to repurpose your content, which will help your blog posts grow.
Many benefits can be derived from repurposing existing content. Content reusing is an excellent strategy to increase visibility. When done right, repurposing content can increase the number of views and increase the amount of traffic your content receives. Repurposing content is a great way of ensuring that evergreen content gets the best visibility. You have no limits on how many times you can reuse your content.
Infographics can visually summarize data. Infographics can also be used to educate your audience. Reusing existing content is easy: You can easily edit an e-book or blog post and turn it into an infographic. Many design tools have templates built-in. You can add images and videos, which makes your infographic more appealing to users. It should be mobile-friendly.
Blog posts
A great way to reach more people is to repurpose blog posts. Offering a fresh view on a topic allows you to create a new email list, or even a completely new post. You can combine similar content to create an ebook or instructional handbook. You can also repurpose blog content by creating webinars or turning them into conference presentations. You can even hold an event to further humanize your brand.
Infographics are a great way of repurposing blog posts. They're eye-catching and simple to read. They work particularly well on social media platforms such as Pinterest and Instagram, where readers can easily share and read the original content. Infographics can also be used for social media posts on Instagram and IGTV. You can also take a blog post, and make it into an infographic for a different platform like IGTV.
Create a new presentation to reuse your blog content. It depends on the content that you wrote, whether you want to create slideshows, PDFs, or infographics. The possibilities are limitless! Reusing content will save you time. This will allow you to create new content quickly and without having to spend hours writing them. This is why it's so helpful to repurpose your blog posts.
Guest blogging is another way to reuse your blog content. Guest blogging is one option, but this isn't as good for SEO as repurposing your blog posts. The controversial route of guest blogging is the other. These strategies are best for your business, so you'll have to choose the one that is most effective and will get you noticed. Repurposing blog content will increase traffic and help you attract new readers.
Another option to repurpose your blog content is to create a video. A video can be created by editing your blog post, adding key points and adding a call-to-action. For a webinar or presentation, you can batch your blog posts. You'll be able to write new content in a fraction of the time and get more traffic. In either case, your video will be seen by more people and you could make more sales.
Videos
Repurposing video content can allow you to create multiple content types from the same media. To increase your reach, you can reuse your videos for social media. Repurposing video content is a great way save time and money while creating multiple media. Here are some examples showing the many benefits to video repurposing. Although they may not all be possible, these examples have their own advantages.
First, think about the time it takes for videos to be created. Video content creation is complex and requires many skills. You may need to edit and post-produce it. Making videos can be difficult and expensive. Repurposing video content can increase its lifespan and visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
The same principles apply to audio content as well as video content. To make a blog post, you can modify the audio and/or video files. Or you can turn a blog posting into an educational video. You can turn a blog post into a video to educate customers, or attract new ones. Repurposing video content is a great way of increasing your revenue and saving time.
A great way to reuse your video content is by uploading snippets to social media platforms like Instagram or Snapchat. Cutstory, an iPhone application that lets you repurpose videos for free, is a popular video repurposing app. This tool can be used to cut lengthy videos into smaller, more manageable clips. This app allows you to promote your video across different social media platforms. When you repurpose your videos, you will see a tremendous increase in traffic.
A video is a great way of increasing conversion rates. Video that is engaging customers tends to rank higher in search engine results. Using an online video optimization tool such as Kimp Video will help you optimize your videos for SEO. You'll be glad you did. After optimizing your videos, you can promote them in an even better way.
Podcasts
A great way to increase brand awareness is to repurpose podcast episodes. There are several reasons you should repurpose content. It builds authority and credibility. Podcast listeners will be more likely to trust you if you communicate the same message in an entirely different format. Repurposing content allows you to transform it into something completely new.
Another benefit of podcasts for content reuse is the ability to link back and add keywords. This improves SEO and makes your content appear higher in search results. This will eventually drive more traffic to you website. But if time is a constraint, you can always repurpose your content. Your podcast will be promoted more often if you regularly post to other websites.
A major benefit to repurposing a podcast is the ability to reach a wider audience. Your podcast will be visible on more platforms than ever, increasing your organic search rankings. More links equals more traffic. Google will show your podcasts higher up in search results if you have more people linking to it. This can also increase your organic ranking in Google. While Twitter and other social media platforms don't rank as authority websites, they are effective places to share content.
Another way to leverage your podcast content is to create a Twitter Chat based on the episode. A Twitter chat can be hosted during an episode to engage your listeners in the conversation. A Twitter chat can last approximately an hour. You must notify your audience before you start. These chats will allow you and your audience to share the knowledge gained through your podcast. You can also convert podcast episodes to video trailers. These are shorter than the previous and are great for social platforms that allow longer videos.
Podcasts can be an excellent content repurposing tool. But it is important to remember that they are not always the best type of content. Podcasts are great at distributing content, but many creators don't have the time or ability to publish an episode every other day. Podcast creators who have put time and effort into creating quality podcast content will benefit from repurposing it.
FAQ
How do I measure success with content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
How long does it take to get started in content marketing?
It depends on the size of your business. Content marketing is often not feasible for small businesses. If you put in the effort, it can really pay off.
Does content marketing require a large budget?
It all depends on how big your business is and where you are at. Small businesses often begin without the necessary resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
You'll have access to a variety of tools and expertise when you work with a freelance writer or content marketing agency. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A well-designed content marketing strategy can help you make enough money to cover production expenses and allow you to invest in other aspects of your business.
Can I simply post links to other sites content?
Yes! This is known as link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Be sure to only link to trusted sources.
Do content marketing agencies provide the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize in specific niches, such as eCommerce. Others focus on specific industries such as law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
What is Content Strategist, and what does it do?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists know how to create strategies that engage current and potential customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also know how to integrate social networks into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
How to Use Blogs to Generate Leads in Your Business
Online leads are crucial to B2B companies' success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging is a great way for new customers to be attracted. However, unless your blog posts help your target audience solve problems, you will not be making money.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This improves the likelihood that visitors will find your blog post.
Once they have discovered your blog post on their site, make sure to answer all of their questions promptly and offer solutions.
The best way to find keywords is using a keyword research tool such as Keyword Toolbox. Add these keywords to page titles, meta descriptions, and body text.
CTAs (calls to action) should be included throughout your blog. CTAs can also be used to encourage readers take specific actions like signing up for your newsletter and purchasing a product.
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
To get started blogging, check out our guide on How To Start A Successful Blog.
Reason 2: You don't know what topic to write about - Once you begin writing, you will discover that ideas flow quickly but then they stop.
It takes time and effort to establish yourself as an authority in your niche. You must write on topics that will interest your potential clients to be able to do this effectively.
Your goal when writing is to answer the question, "why should I hire you?" Keep your eyes on the problem when you write.
This will make you stand out among other businesses who may only be trying to sell products.
Your blog must not only be useful to your prospects but also to them. You can also use your knowledge to educate others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
Provide links to other resources that will help your viewers learn more about these topics. These resources could include articles, videos, podcasts, and/or podcasts written by experts in the field.
Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!
There is no quick fix for building a successful business. It takes time to build trust with your target markets.
However, you don't need to spend hours creating content if you aren't ready to connect with potential clients. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
You can avoid spending money on ineffective advertising by creating ads that target your ideal clients. A website design firm will most likely have many female clients.
Instead of targeting only men, you can target women according to their location, their income level and age.
When you've set up your ad and received a click-through, send a message to your customers.
It doesn't mean that you have to pay for everyone who visits your website. Some accessible traffic sources generate more sales than paid ones.
A contest you could hold for new subscribers signing up via email would be one example. Or, you could offer gifts to people who join your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4: You Can't Afford To Advertise - You Are Too Busy Running Your Business To Spend Time Advertising It - But That Doesn't Mean You Shouldn't Do It!
You should always prioritize your work over your business. If you're too busy with your business, you won’t be able grow it.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Get organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How to write a press release that is effective
Press releases are an excellent way to establish credibility within your niche. They also help you build relationships with journalists and other influential contacts.
However, many business owners find it difficult to write press releases because they lack the skills necessary to create engaging copy.
These are some helpful tips to help you prepare your next press statement.
Know Your Niche
Before you can start writing your press releases, you must first understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. Consider including information about your professional affiliations. For example, the association you belong is important. Also, how long you have been working in the industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Include Keywords In Your Title
The title of your press releases is often the most important. It is often the first section that searches engines see so it must grab your attention immediately.
Keywords related to your product/service are key words that make titles great. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Sure Your Headline is Relevant
Your headline is the first line in your press release. Your headline is what people read first so it must be relevant and catchy.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. It's a good idea to test different headlines against each others. See which ones generate the highest click rates.
You can also run a Google search for your company name along with "press release." You can get a good idea of the types of topics that work best by looking at the top results.
You may have heard the phrase "write for yourself, but publish for others." That's true, but you don't want to simply throw together a press release without thinking about who your audience is.
A Purpose
Most press releases contain three sections:
Each section contains certain elements that enable readers to quickly grasp your main points.
Executive Summary
This section is typically the shortest. It typically consists of one paragraph which summarizes your press release.
This section contains information about your service or product. You can use this space to describe the benefits of your products or services.
Conclusion
This is the final section in your press release. It includes two paragraphs. First, summarize the key messages from your body. Then end on an optimistic note by stating something positive about your business.
Let's take an example:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope that my book helps me achieve my personal goals.
Do Not Forget to Include URLs
It is a common practice to link your website in a press release. Did you know that there are many types of links?
Let's take a look at some of the links that you should include in your press release.
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Email: Include a URL in your press release if you send it via email.
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Social media: Add social media sharing buttons on your site. By doing this, anyone who shares your press release will link to it.
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Blog: Write a blog about your press release. Include a link to your press release in the text.
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Website: Use the URL provided in your press release as a link to your website.
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Directories: Submit your press release to online directories such as Digg and Yahoo! Press Release Directory.